At ZigZag Rush: Endless Trail, our development and operations team regards user data protection as a foundational operational standard for this endless running arcade game. All data processing activities inside our game adhere to cross-border data protection rules, and we maintain strict internal management protocols to safeguard all personal details generated when players experience levels, unlock rewards and interact with in-game services. As a globally distributed casual mobile game, this privacy notice lays out all data processing rules and privacy commitments applied to information gathered throughout daily game operation. All players are strongly recommended to fully read this document before continuing to play ZigZag Rush: Endless Trail.
Scope of This Privacy Notice
This privacy statement elaborates our full range of data processing workflows, covering all categories of user information we capture, lawful rationales supporting data collection, plus unified specifications governing data storage, utilization and permitted information disclosure. This policy applies equally to every player of ZigZag Rush: Endless Trail worldwide, with no differentiated privacy standards set based on geographic location.This set of privacy rules exclusively governs data produced within the official ZigZag Rush: Endless Trail game client. Any external third-party web pages reachable via hyperlinks embedded inside our game operate under independent privacy protocols formulated by their respective platform operators. Our team bears zero accountability for the data security standards and data processing workflows of these outside services, whose privacy clauses may diverge greatly from our game’s internal regulations. Before accessing any linked third-party websites, users must independently review their dedicated privacy disclosures. We shall not undertake any legal liabilities arising from the content or data handling practices of third-party platforms linked within our runner game.
Rules Governing External Sharing of Player Personal Data
Under standard daily operation scenarios, our team will never vend, lease or exchange your personally identifiable information with outside entities that hold no cooperative partnership with ZigZag Rush: Endless Trail. We may only transmit or share your personal information within the following narrow, lawfully permitted circumstances:
-
When data transmission is essential to deliver the endless running gameplay features and personalized in-game services you actively access;
-
When information disclosure is mandatory as required by local applicable laws, court rulings or official regulatory demands;
-
If our operating entity undergoes full or partial asset transfer, acquisition, corporate merger or internal organizational restructuring.
Categories of Player Information We Capture
Every data collection action exists to maintain seamless game runtime, refine the smoothness of your zigzag trail running experience, deliver in-game level content and execute standardized, regulation-compliant marketing activities. All data capture operations comply with local data protection legislation, and the exact data types collected vary based on the runner game functions you engage with. All gathered player information is split into three distinct, defined groups below:
1. Gameplay Behavior & Progress Records
This data group covers all operation footprints generated while players log into and run through our endless trail maps, alongside all text or media content you voluntarily submit via our official in-game channels. We process these behavioral footprints to sustain stable level loading, push tailored gameplay content, reinforce platform risk interception, complete local and cloud backups of game databases, and manage daily level updates and service iteration cycles. The legal justification supporting this data processing activity is our legitimate commercial interest to deliver uninterrupted, smooth endless running game services to all registered players.
2. Technical Log & Performance Analytics Information
These are automatically generated technical records created during your zigzag trail play sessions, including your device public network IP address, account login audit logs, WebView browser configuration parameters, single-session play duration, map access sequences and navigation paths, game launch frequency, device time zone settings and other technical metadata extracted from your mobile hardware device. Such logs are captured through built-in official performance statistics tools embedded within the runner game client. We leverage these records to analyze overall player activity trends, maintain game stability and crash risk prevention, deliver customized content and compliant advertising materials, and measure the actual conversion performance of operation and promotional campaigns. The legal basis for this data processing is our legitimate business interest for daily operational maintenance, new level iteration and targeted marketing strategy tuning.
3. Mobile Device Hardware Identification Metadata
This category contains basic identification and configuration parameters of the mobile hardware where you install and launch ZigZag Rush: Endless Trail, including unique device identifiers, operating system version numbers and core hardware component specifications. This information is primarily deployed to resolve map rendering compatibility faults, locate game crash anomalies and flag abnormal account login risks.
Disclosure on Sensitive Personal Information Handling
Our team does not actively seek out or gather any form of sensitive private data from endless runner game players. Sensitive personal information includes but is not limited to physical health records, racial and ethnic origin data, religious belief archives and criminal case documentation. If special legal obligations force us to capture sensitive data under rare circumstances, we will fully comply with all applicable data protection statutes: we will only collect such information after securing your clear, voluntary consent and when collection is reasonably necessary to deliver the zigzag trail gameplay services you access, or when explicitly permitted or mandated by relevant local laws. If you actively submit sensitive personal data through any in-game channel, your voluntary provision shall be counted as your formal authorization for us to gather and process that information.
Third-Party SDK Partners & External Linked Platforms
Our endless trail runner game client integrates multiple third-party functional SDK modules for advertisement display, player behavior statistics and overall game frame performance optimization. Meanwhile, the game may embed hyperlinks redirecting users to independent external third-party websites. All third-party service operators maintain separate, self-contained privacy management frameworks, and players must thoroughly examine their respective privacy disclosures, user service agreements and other supplementary legal documents prior to utilizing their supporting services.Below is the full inventory of all third-party SDKs integrated into ZigZag Rush: Endless Trail, paired with their official privacy policy access hyperlinks:
-
Applovin & Max: https://www.applovin.com/privacy/
-
Facebook: https://www.facebook.com/privacy/policy/?entry_point=comet_dropdown
-
Mintegral: https://www.mintegral.com/cn/privacy
-
Google AdMob & Firebase: https://policies.google.com/privacy
-
Unity & Ironsource: https://unity.com/cn/legal/privacy-policy/
-
Vungle & Liftoff：https://privacy.vungle.com/
All personal data collected, processed and stored by the above third-party SDK service providers shall be governed solely by their respective official privacy policies. We advise all trail runner players to regularly check updated privacy regulations released by each third-party partner.
Commercial Alert Pushes and User Opt-out Privileges
Our operations team may deliver official game newsletters, account progress reminders and matched promotional content to you via a wide array of communication channels, including email, SMS text alerts, in-game system push notifications, social platform messages, physical postal mail and other equivalent notification formats. If you have submitted your personal email address, registered an official game account, purchased in-game premium items or subscribed to our official newsletter service, we will periodically deliver customized content aligned with your zigzag trail gameplay preferences.You hold full, unrestricted authority to halt receipt of all commercial marketing notifications at any time. You can complete the unsubscription workflow by clicking the dedicated unsubscribe link attached to every marketing message, or reach out to our official player support team to pause all subsequent promotional message deliveries.
Data Security Safeguards and Data Retention Protocols
We deploy multi-layer, industry-standard physical, electronic and procedural security defense mechanisms to prevent all stored player personal data from improper misuse, accidental loss, unauthorized access, artificial tampering or unlawful leakage. Comprehensive security defense measures activate automatically once you open our ZigZag Rush: Endless Trail runner client and utilize all affiliated online supporting services.We only retain your personal data within the shortest reasonable time window required to fulfill corresponding service objectives. Once the data no longer satisfies the demands of endless trail game operation, business maintenance or legal compliance responsibilities, we will thoroughly anonymize or permanently erase the data in strict adherence to local data protection laws and regulations.
Revision and Update Workflow for This Privacy Notice
Our internal compliance team will conduct recurring full reviews of this privacy disclosure and all internal data processing operation workflows. We reserve the right to revise and update this policy document on an irregular basis to adapt to business adjustments, technical version upgrades and newly updated global data protection legal requirements. After finalizing policy revisions, we will publish the latest effective version on our official online platform, and all revised clauses take immediate legal effect upon public release.If policy updates contain major content adjustments that substantially impact the legitimate rights and interests of registered trail runner players, we will send revision notification alerts to affected users through the email address bound to their game accounts. We suggest players visit our official platform on a regular basis to read the latest effective edition of this privacy policy.
Players’ Right to Amend Personal Information
We commit to guaranteeing the accuracy, completeness and timeliness of all player personal data stored within our internal server system. If any of your personal information undergoes changes, you shall notify our player support team in a timely manner. If you discover any personal data we store about you contains errors, missing fields or outdated content, you may submit a formal data amendment application to our support team at any moment. We will process all valid amendment applications within a reasonable processing cycle.You can independently edit your account profile information inside the game client’s settings panel, or submit an amendment request by contacting our official player support channel. If we are unable to process your amendment application due to legally valid grounds, we will issue a formal written explanation to you and inform you of the dedicated complaint channel to file an appeal against this decision.
Player Support Contact Details & Privacy Complaint Channel
The operation team behind ZigZag Rush: Endless Trail consistently upholds a player-centric service mindset. If you hold any inquiries, feedback or formal complaints related to personal data protection or the clauses contained within this privacy disclosure, you can reach our dedicated privacy support team via the contact information reserved below. After receiving your privacy-related feedback submission, we will launch a complete formal investigation and deliver an official written reply within a reasonable time limit. For all questions concerning our collection, utilization, processing or permitted disclosure of your personal data, please submit consultation requests through our official contact channels listed below.